Many people say the Super Bowl is the biggest sporting event of the year, and that perspective shows up in a new survey that finds 19 percent of respondents willing to miss the funeral of a loved one in order to attend the game if their favorite team is playing. Another 15 percent of respondents -- obviously men -- say they would miss the birth of their child to attend the big game.
Respondents were asked to name a major life event they would miss to attend a Super Bowl game featuring their favorite NFL team:
- Vacation, 23 percent
- An important work responsibility, 21 percent
- Wedding of a close friend or family member, 20 percent
- Funeral of a loved one, 19 percent
- Birth of their child, 15 percent
The survey commissioned by CouponCabin.com also finds that nearly four-in-ten adults say the Super Bowl is the best major sporting event. Nine percent say Major League Baseball’s World Series is the best sporting event, while seven percent choose the NCAA “March Madness” basketball tournament.
Additional survey findings:
- Forty-seven percent of those who plan to watch the game say they do so because they love NFL football and would never miss it.
- Thirty-seven percent said they will watch the Super Bowl broadcast primarily for the commercials.
- Thirty-three percent said they’ll watch the game because it’s fun to attend a Super Bowl party.
- Thirty-one percent of U.S. adults admit they’ve bet on the outcome of the Super Bowl. Men were more likely than women to say they’ve bet on the game, 41 percent to 21 percent, respectively.
Of adults who have bet on the Super Bowl:
- Forty-four percent have won $100 or more.
- Twelve percent have won $201 - $500.
- Seven percent have won $501 or more.
- Ninety-two percent admit they lost money betting on the Super Bowl, with 14 percent saying they’ve lost $100 or more.
The CouponCabin.com survey was conducted by Harris Interactive, and involved 2,625 adults.





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